The Guinness Storehouse, home to the iconic Guinness brand, is a globally recognized attraction. At Dolmen, I partnered with a design lead to create concepts for a temporary exhibition on the 4th floor.
Understand
Unveiling the Legacy of Guinness Innovation
This exhibition aimed to highlight the pivotal moments in the Guinness innovation story. We brought these elements to life using images, screens, models, and interactive pieces, creating an engaging narrative for visitors.
Define
Engaging A Global Audience
Engaging A Global Audience
The fourth floor presented challenges, with lackluster engagement and traffic congestion hindering the visitor flow. To address this, I used floor plans provided by the client and Google Images 360 to accurately model the space in SketchUp. This model became the foundation for the renders, concept designs, and sketches.
Create
How Can We Tell The Story Of Innovation Through Purposeful Design?
How Can We Tell The Story Of Innovation Through Purposeful Design?
We explored a wide range of concepts under tight timelines and high stakes, marking this as the agency's first exhibition design project. Daily stand-ups fostered quick sketches and collaborative brainstorming, ensuring we stayed agile and responsive to ideas.
Prototype
Visualizing the Visitor Journey
We opted for a loose, sketchy style that conveyed ideas while inviting collaboration with the Storehouse team. The original floor plans were sketched over to demonstrate visitor navigation, spotlighting key markers to improve flow and engagement throughout the exhibition.
Visualizing the Visitor Journey
We opted for a loose, sketchy style that conveyed ideas while inviting collaboration with the Storehouse team. The original floor plans were sketched over to demonstrate visitor navigation, spotlighting key markers to improve flow and engagement throughout the exhibition.
Test
Refining Our Vision for Stakeholders
We developed a cohesive presentation deck through collective effort, integrating feedback from daily stand-ups. This polished deck featured animations and rehearsed pitches to ensure alignment with the Guinness brand voice, capturing the passion that defines the company.
Refining Our Vision for Stakeholders
We developed a cohesive presentation deck through collective effort, integrating feedback from daily stand-ups. This polished deck featured animations and rehearsed pitches to ensure alignment with the Guinness brand voice, capturing the passion that defines the company.
Implement
Transforming Concepts into Reality
The final presentation to the Storehouse team was met with enthusiasm, leading to the project's evolution into a permanent exhibition that spans the entire fourth floor. This project was instrumental in fostering new partnerships and collaborations, driving additional projects and revenue for Dolmen.
